We Grow Culligan Dealerships
Built to do one thing: grow Culligan dealers. Every dealer has to spend on local advertising — we turn that required spend into a real growth engine, not a budget drain. If you have co-op funds, every dollar qualifies for reimbursement. Starting at $1,500/month. No contracts.
Culligan NJ
We don't lead with inflated numbers. Here's what actually happened: we cut ad spend and rebuilt how leads get followed up and found in the first place.
Choose Your Growth Plan
Three ways to turn your local advertising dollars into a predictable Culligan pipeline. No hidden fees, no long-term contracts.
Get live and generating leads.
- Local SEO setup (Google Business Profile, on-page basics)
- AI Search Optimization — get cited by ChatGPT, Gemini, and AI Overviews
- Paid Ads — single channel (Google or Meta)
- Landing Pages — core service page + one offer page
- Email Automation — new lead nurture sequence
- Local Ad Reporting — basic monthly dashboard
- Quarterly strategy check-in
Multi-channel, actively managed, built to compound.
- Everything in Foundation, plus:
- Paid Ads — Google AND Meta, actively managed
- Landing Pages — full library across services, offers, and seasonal promos
- Email Automation — full lifecycle (nurture, follow-up, sales-trigger sequences)
- AI Search Optimization — ongoing entity, review, and answer-content work across ChatGPT, Claude, Perplexity, and Gemini
- Weekly optimization across all channels
- Local Ad Reporting — full reconciliation dashboard (co-op eligible where you have funds)
- Monthly strategy session — dealer-specific roadmap, reviewed quarterly
Own your territory.
- Everything in Growth, plus:
- Local SEO — ongoing content program, citation building, review generation
- Expanded ad channels (YouTube, local service ads, retargeting)
- CRM integration — full lead-to-sale tracking
- Direct strategy access — recurring calls with senior leadership
- Real-time dashboard access
- AI visibility monitoring — tracked answers and citations across the major AI assistants
- Competitive territory monitoring
No contracts. No hidden fees. Scale up, scale down, or pause anytime. Every plan includes accountable local ad reporting built around how Culligan dealers actually buy media — and co-op-ready documentation for dealers with reimbursement funds.
Specialists Beat Generalists Every Time
We turned down every other industry so we could obsess over one: helping Culligan dealers grow.
Deep Culligan Expertise
We know the Culligan product line, dealer operations, and how homeowners buy water treatment. No learning curve on your dime.
Local Ad Spend Expertise
Every Culligan dealer has to spend on local advertising. We make that spend accountable — and if you have co-op funds, we structure everything so reimbursement is clean, fast, and defensible.
A Proven Playbook
We take what works across the Culligan network and apply it to your territory — without reinventing the wheel every month.
Inside the System
Seven services. One coordinated engine. All tuned for Culligan dealers.
Total Transparency
Every dollar tracked. Every lead verified. No hidden agency fees inside your local ad spend.
Precision Lead Gen
Qualified homeowner leads actively looking for water softening, filtration, and rental solutions in your territory.
Conversion Websites
Fast, conversion-first websites built to turn local search traffic into booked appointments.
Landing Pages
High-intent landing pages for every campaign, offer, and service area you serve.
PPC Campaigns
Google & Bing campaigns optimized for water treatment buyer intent in your local market.
Social Media
Paid and organic social strategies that build trust and keep your dealership top of mind.
AI Search Optimization
Get your dealership named when homeowners ask ChatGPT, Claude, Gemini, and AI Overviews who to call for water treatment.
CRM Systems
Lead tracking, follow-up automation, and reporting built around how Culligan dealers actually sell.
Trusted by 45+ Culligan Dealers Nationwide
Every Local Ad Dollar Tracked. Every Result Reported.
No hidden fees. No vague reports. We show exactly where your local ad money goes, what it produces, and how we plan to scale it.
- Monthly local ad spend reconciliation
- Lead source and cost-per-lead breakdown
- Campaign performance dashboards
- Clear next-month growth recommendations
3.2x average ROAS
Local ad campaigns consistently return more than triple the media spend in attributable revenue.
40% lower cost per lead
Tighter targeting and Culligan-specific creative outperform generic local marketing agencies.
2x appointment rate
Dedicated landing pages + CRM follow-up sequences convert more leads into in-home consultations.
How We Work
A simple, transparent process that turns required local ad spend into predictable growth.
Audit
We review your current local ad spend, past campaigns, and lead flow to find quick wins.
Deploy
A channel-by-channel strategy designed to maximize reimbursement while driving net-new revenue.
Scale
We execute, report weekly, and continuously optimize so every dollar works harder than the last.
The money you're already spending, finally working
Not every dealer runs on the same program. Some have co-op reimbursement, some have a required local advertising minimum. We qualify for both, and build around whichever applies to you.
We confirm your program
Before anything is built, we confirm whether you're on co-op reimbursement or a required local advertising minimum, and pull your current balance or requirement so we know exactly what applies to you.
We handle the paperwork
Creative, media plan, and budget get built to meet your specific program's requirements, whether that's co-op pre-approval or minimum-spend documentation. You sign one form, we prepare the rest.
Your spend counts, either way
On co-op, you pay and we file for reimbursement. On a local advertising minimum, your spend counts directly toward your requirement, no reimbursement wait involved.
Everything tracked and reconciled
We size the program to your balance or requirement, so out-of-pocket exposure stays predictable, co-op reimbursement lands on time, and minimum-spend requirements are met with documented proof on file.
A system that grows with you
Every dealer has local advertising dollars they're already required to spend. This program redirects that spend from a budget drain into an actual growth engine, and if you also have co-op funds, those layer on top for even lower out-of-pocket cost.
Start where you are. Entry programs begin at $1,500/month, scale up as your territory grows and your budget allows. Everything is month-to-month, no contracts, no obligation, no long-term commitment required to get started.
See what your local ad budget could actually do
We'll show you where your local ad dollars are going, what they could generate in leads based on your territory, and a 90-day plan to deploy them better — plus any co-op funds you can layer on top. No obligation, nothing to sign.
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